Rethinking brand hierarchy in an era of mergers and expansion

The pace of business expansion in the region is relentless. Companies once known for a single service are now evolving into multi-solution offerings through acquisitions, market expansion, diversification and the launch of new verticals. For business growth, this is essential. For marketers, it introduces a more complex challenge: how to structure a brand so it …

Why biofuels are a critical enabler of the UAE’s Net Zero journey

Biofuels have been in existence since the early 1800s, but their prominence has been rising particularly in the last few decades and it’s easy to see why, especially in today’s sustainability-driven world.   Derived from waste materials such as waste cooking oil or animal fats, biofuels offer a cost-effective and scalable renewable fuel alternative to …

Dulsco Group and clients pledge climate change action by planting 1,000 mangrove trees

Reinforcing its commitment to sustainability and long-term climate change action, Dulsco Group as part of its Mangrove Plantation Drive 2025, brought together a group of 100 including team members, schools and clients to plant 1,000 mangroves at Jubail Mangrove Park, Abu Dhabi. Aligned with the Year of Community, this initiative supports the UAE’s national target …

REVEALED: TOP 50 FM COMPANIES 2025

The 2025 FM Power List highlights the region’s top 50 FM companies that kept the Middle East’s built environment running, rising, and resilient  David Stockton, Group CEO, Dulsco Group Founded in 1935 as a workforce solutions provider, Dulsco Group stands as one of the UAE’s longest-serving homegrown enterprises and has expanded into a diversified portfolio …

Plant shutdowns: What happens when the lights go off?

A plant shutdown refers to the temporarily halt in all or part of the industrial production house to perform maintenance, repairs, inspections, etc.   In the industrial world, plant shutdowns are moments of intense focus the exact opposite to what the process name would indicate. The shutdowns for a variety of industries in the region …

AI is not Replacing Good Recruiters, It’s replacing Bad ones

Tiago Costa, CEO of Parisima Recruitment, Dubai shares the upside of AI With the rise of AI in recruitment, there’s growing concern that technology is coming for our jobs, but let’s be honest: the only recruiters who should be fearful are those who relied on keyword-matching and gut instincts. For the rest, especially those focused …

Joel Saab: Expo 2020 Dubai is a pivotal moment in my career in the sustainability sector.

من حملات التشجير في لبنان، إلى إدارة قطاع النفايات والاستدامة في الإمارات، برز اسم جويل صعب في «إكسبو 2020 دبي» بقوة، وأوكلت إليها مهمة تصميم وتنفيذ استراتيجية إدارة النفايات في الموقع، لتشكّل تجربة رائدة في تحويل الرؤية إلى واقع ملموس. قاد الشغف بحماية البيئة جويل صعب إلى أن تحمل راية الحفاظ على البيئة، وأتاح لها …

How smart technology is revolutionizing waste collection in the UAE

Rapid urbanisation and changing consumption patterns have put waste management at the top of the GCC’s urban agenda. According to regional statistics, total waste collected across GCC member states hit 262.7 million tonnes by the end of 2023, a 153.7% increase since 2019; of that, 192 million tonnes was treated, up 128.5%. The World Bank …

The expansion of solar energy use in the United Arab Emirates is equivalent to planting thousands of trees over 30 years

ستسهم هذه الألواح في توفير طاقة نظيفة تغطي جزءًا من استهلاك الكهرباء اليومي   دبي، الإمارات العربية المتحدة – يشهد قطاع الطاقة المتجددة في دولة الإمارات العربية المتحدة تطورًا متسارعًا يعكس التزام الدولة بالتحول نحو اقتصاد أخضر منخفض الكربون، وبتحقيق أهداف استراتيجية الإمارات للطاقة 2050 والمبادرة الاستراتيجية للحياد المناخي 2050.   وفي هذا الإطار، أعلنت …