Rethinking brand hierarchy in an era of mergers and expansion

The pace of business expansion in the region is relentless. Companies once known for a single service are now evolving into multi-solution offerings through acquisitions, market expansion, diversification and the launch of new verticals. For business growth, this is essential. For marketers, it introduces a more complex challenge: how to structure a brand so it …

Why biofuels are a critical enabler of the UAE’s Net Zero journey

Biofuels have been in existence since the early 1800s, but their prominence has been rising particularly in the last few decades and it’s easy to see why, especially in today’s sustainability-driven world.   Derived from waste materials such as waste cooking oil or animal fats, biofuels offer a cost-effective and scalable renewable fuel alternative to …

Dulsco People’s launches AI and Metaverse Driver Safety Programme

Dubai, UAE – Addressing UAE Government’s priority to enhance road safety, Dulsco People, part of Dulsco Group and a leading provider of workforce solutions, has introduced a Transforming Defensive Driving with Digital Innovation, an AI- and Metaverse- driven driver safety programme with a QR Code Driver Passport. Launched in June 2025, this initiative is raising …

Marking 90 years of impact, Dulsco Group launches ‘Lead Forward’ to shape future leaders

For Dulsco Group, building agile leaders is essential to shaping a high-performing, values-driven culture for the future. DUBAI, United Arab Emirates — Ninety years ago, a UAE-born company began its journey with a simple yet powerful vision to support businesses with solutions that help communities thrive. Today, Dulsco Group stands as a regional leader in …

Dulsco Group appoints a Group Internal Audit & Risk Director

As business transformation gathers pace in its 90th year of operation DUBAI, United Arab Emirates — Dubai-born Dulsco Group, a leader in People Solutions, Environmental Solutions, Talent Solutions, and Energy Recruitment Solutions, has appointed Michael Pitts as Group Internal Audit & Risk Director to refresh and lead a strengthened independent, risk-based internal audit function across …

Dubai 2027 landfill ban: How Dulsco Environment is powering a zero-waste future

“The transition to a landfill-free future requires collective ownership and a shift in mindset across society, from policy makers and industry leaders to everyday consumers”, says Marke Dubai residents are likely to see the landfills in the emirates closed as Dubai Municipality has announced its plan to do so by 2027, three years ahead of …

A Landmark Moment in Dubai’s Waste Management Journey and the Road Ahead

By advancing its waste agenda, Dubai is not only fulfilling a local need but also contributing to broader global environmental goals, demonstrating leadership in sustainability and resilience.   Dubai’s decision to close all landfills by 2027 represents a landmark shift in the region’s environmental strategy.   Announced by Dubai Municipality, the plan brings forward the …

Circular economy gains momentum in UAE’s waste management sector

In an interview with Zawya Projects, Dulsco Environment’s Recycling and Treatment Director Joelle Saab discussed how government policies, technological innovation, and corporate commitment are reshaping waste management, while reflecting on her journey in a traditionally male-dominated industry.   The perception of waste management in the UAE has evolved from a traditional collect-and-dispose model to a …