Rethinking brand hierarchy in an era of mergers and expansion

The pace of business expansion in the region is relentless. Companies once known for a single service are now evolving into multi-solution offerings through acquisitions, market expansion, diversification and the launch of new verticals. For business growth, this is essential. For marketers, it introduces a more complex challenge: how to structure a brand so it …

Why biofuels are a critical enabler of the UAE’s Net Zero journey

Biofuels have been in existence since the early 1800s, but their prominence has been rising particularly in the last few decades and it’s easy to see why, especially in today’s sustainability-driven world.   Derived from waste materials such as waste cooking oil or animal fats, biofuels offer a cost-effective and scalable renewable fuel alternative to …

Dulsco Group and clients pledge climate change action by planting 1,000 mangrove trees

Reinforcing its commitment to sustainability and long-term climate change action, Dulsco Group as part of its Mangrove Plantation Drive 2025, brought together a group of 100 including team members, schools and clients to plant 1,000 mangroves at Jubail Mangrove Park, Abu Dhabi. Aligned with the Year of Community, this initiative supports the UAE’s national target …

How smart technology is revolutionizing waste collection in the UAE

Rapid urbanisation and changing consumption patterns have put waste management at the top of the GCC’s urban agenda. According to regional statistics, total waste collected across GCC member states hit 262.7 million tonnes by the end of 2023, a 153.7% increase since 2019; of that, 192 million tonnes was treated, up 128.5%. The World Bank …

The expansion of solar energy use in the United Arab Emirates is equivalent to planting thousands of trees over 30 years

ستسهم هذه الألواح في توفير طاقة نظيفة تغطي جزءًا من استهلاك الكهرباء اليومي   دبي، الإمارات العربية المتحدة – يشهد قطاع الطاقة المتجددة في دولة الإمارات العربية المتحدة تطورًا متسارعًا يعكس التزام الدولة بالتحول نحو اقتصاد أخضر منخفض الكربون، وبتحقيق أهداف استراتيجية الإمارات للطاقة 2050 والمبادرة الاستراتيجية للحياد المناخي 2050.   وفي هذا الإطار، أعلنت …

Dulsco People’s launches AI and Metaverse Driver Safety Programme

Dubai, UAE – Addressing UAE Government’s priority to enhance road safety, Dulsco People, part of Dulsco Group and a leading provider of workforce solutions, has introduced a Transforming Defensive Driving with Digital Innovation, an AI- and Metaverse- driven driver safety programme with a QR Code Driver Passport. Launched in June 2025, this initiative is raising …

Marking 90 years of impact, Dulsco Group launches ‘Lead Forward’ to shape future leaders

For Dulsco Group, building agile leaders is essential to shaping a high-performing, values-driven culture for the future. DUBAI, United Arab Emirates — Ninety years ago, a UAE-born company began its journey with a simple yet powerful vision to support businesses with solutions that help communities thrive. Today, Dulsco Group stands as a regional leader in …

Dulsco Group appoints a Group Internal Audit & Risk Director

As business transformation gathers pace in its 90th year of operation DUBAI, United Arab Emirates — Dubai-born Dulsco Group, a leader in People Solutions, Environmental Solutions, Talent Solutions, and Energy Recruitment Solutions, has appointed Michael Pitts as Group Internal Audit & Risk Director to refresh and lead a strengthened independent, risk-based internal audit function across …